Birmingham New Street Station: Eyes on Live Media

A view of Birmingham New Street Station

Contemporary eye

When Network Rail appointed Faithful+Gould to refurbish Birmingham New Street Station, the whole project included more than the already massive renovation of the concourse and platforms.

Together with construction works and the extension of shopping areas, the building would include innovations in terms of Digital Out of Home. Digital Media Technologies took care of installing bespoke technology to add value to the many screens in the station.

Of course, the most significant and iconic screens are the three Media Eyes, whose advertisements are managed by Ocean Outdoor.

Astounding eye-shaped screen at New Street Station

Compelling media

The South East Eye is the largest one, with a total surface of 106.49 square meters. Its strategic location is over the entrance to the main concourse in the station. The South Eye, on the other hand, stands above the railway station entrances. Its dimensions are 66.45 square meters. Finally, the North West Eye is the tallest one, with a surface of 102 square meters.

For Digital Media Technologies, this project involved working on one of the largest construction sites in Europe. DMT installed a secure network infrastructure and key technologies such as audience recognition and attribution systems. Also, we took care of the live streaming of the inaugural event with the participation of Her Majesty The Queen.

Birmingham New Street Station

Outstanding DOOH technology

The project included the installation of the screens, along with ground-breaking technology that makes the location more experiential.

  • Networking and Wi-Fi infrastructure
  • Attribution and demographics systems
  • Audience recognition
  • Supply of all IT equipment and storage
  • Experiential campaigns
  • Live streaming of the inaugural ceremony with Her Majesty The Queen