Live data traffic response
Interacting with commuters
In this campaign, BMW owned brand, Mini, was looking for a direct response to vehicles that would pass by, depending on the density of the traffic. As a result, car drivers would see tailored messages in different locations in the UK, based on what they were experiencing while commuting. In total, the campaign was active in seven sites in Liverpool, Manchester and London.
The dynamic nature of the campaign allowed the launch of specific content whether traffic was heavy, medium or light. This customization of messages was possible thanks to live data tracking.