Women’s Aid Look at Me Campaign

Coinciding with the International Women’s Day, on March 8th, Ocean, Women’s Aid and WCRS launched the impacting campaign Look at Me. For the first time in DOOH, people looking directly to the screen triggered a change in the creative. In close contact with passers-by The interactive billboard used facial recognition technology to allow this amazing […]

BMW Mini Live Traffic Data

Interacting with commuters In this campaign, BMW owned brand, Mini, was looking for a direct response to vehicles that would pass by, depending on the density of the traffic. As a result, car drivers would see tailored messages in different locations in the UK, based on what they were experiencing while commuting. In total, the […]