Coca-Cola Christmas Karaoke at Piccadilly Lights
Mirror streamed holiday singing
The Coca-Cola Christmas Karaoke was a very special moment for Londoners passing by at Piccadilly Circus. The landmark, taken over by Coca-Cola, live streamed popular season carols, encouraging the spontaneous audience to sing along, accompanied by a flash mob choir to motivate people to stop by and be part of the experience.
The mirror streaming of the square allowed people to see themselves while singing and also share their experience through their social profiles.
The campaign was a total success, proved by the fact that Piccadilly Circus was full of people cheerfully participating in this event.