Spotify Wrapped: A year of music displayed
Spotify users become the story
The Spotify Wrapped campaign is the perfect example of the kind of integrations that is possible at Piccadilly Lights. At the end of the year, listeners and users of the popular music platform could see on Piccadilly Circus’ digital billboard music habits from subscribers.
Of course, personalization was essential, as the campaign used users profile pictures alongside their preferred artists and music, including the time they spent listening.
Definitely, the innovative element is the capacity of the Piccadilly Lights DOOH system to retrieve data feeds from Spotify to reproduce it for content creation on screen.