Victoria Beckham: Bringing live events to the Lights

Live is now possible

Thanks to the digital renovation of Piccadilly Lights, live streaming of events has become possible at the landmark. The very first event to be live-streamed was Victoria Beckham’s debut at the London Fashion Week show.

This event was so unique in many ways because it required a coordinated effort between different teams in different locations to ensure a spectacular result on the digital billboard in Piccadilly Circus.

The Victoria Beckham fashion event on Piccadilly Lights
Images from the campaign anticipating the live show

Pure show

The event itself consisted of a series of carefully planned campaign items. First of all, during that same week, the screen featured a rotation of images from Victoria Beckham. These images were shot by the internationally renowned photograph Jürgen Teller.

On the day of the show, the event was introduced by a video celebrating the designer’s 10th anniversary in fashion. Some minutes later, the screen switched to the live broadcast.

Digital Media Technologies proudly collaborated with the many teams required to pull this event together. Our team received the stream and managed the billboard to broadcast the live show.