Westfield London and Stratford City
Westfield: a premium installation
Westfield shopping sites are large and complex Digital Out of Home installations. Digital Media Technologies carried out the installation work on both locations, Westfield London and Westfield Stratford City.
The distribution of screens in these shopping locations shows the actual complexity for a project of this nature. Westfield London is among London’s top 5 tourist destinations, so screens strategically cover all entrances. Therefore, DOOH planning is key in attracting, entertaining and informing visitors at all times.
Equipped with the best DOOH technology
Our work consisted of taking care of all related technologies in both sites. DMT installed the whole infrastructure for both outdoor and indoor screens.
We provided the sites with a lot of enhancements that make Westfield centres some of the very best DOOH locations in the UK.
More than screens
DMT designed and implemented the following upgrades, too:
- Wi-Fi and network infrastructure
- Attribution and demographics systems
- Audience and vehicle recognition
- Augmented Reality capabilities
- Management of live streaming events
- Experiential campaigns
- Monitoring cameras system
- Supply of all IT equipment
