AMPLIFY · LED BY DMT STUDIO
Amplify is DMT’s content, campaign and experience capability. It brings creative technologists, producers, designers and engineers together around the real environment, so the audience idea and the technology are developed as one.
CREATIVE ENGINEERING IN PRACTICE
DMT Studio leads Amplify, turning ideas into creative production, responsive campaigns and live audience experiences with the engineers who make ambitious media dependable.
CONFIGURABLE CREATIVE TECHNOLOGY
Each system is configured around the campaign, environment, audience and operating requirement, with DMT Studio and live production applied where the idea needs them.
Head-turning content that uses perspective, scale, and screen geometry to create the illusion of objects extending beyond the display.
Dynamic artboards, backdrops, and scenic environments that change the mood and character of a physical space.
Real-time content that responds to audience movement, gesture, and presence through cameras, sensors, and computer vision.
Browser-based participation that lets audiences interact without installing a specialist app.
Turn public screens into playable experiences. McVitie’s Dare to Dunk combined gesture control, timed play, rewards and a live dunkerboard.
Use signals from the space to trigger creative behaviour and understand how people engage with the experience.
Bring audiences, presenters, live feeds, and screen environments together through a planned, tested, and supported event workflow.
Take a live stream into landmark screen and venue environments through a prepared, tested, and supported broadcast workflow.
Bring trusted external information into the creative, from weather and sport to travel, event, and operational data.
Real-time graphics and information prepared for launches, broadcasts, live events, and public moments.
Purpose-built controls that bring media, cues, sources, and event actions into one clear operating view.
Specialist people connecting the creative idea to dependable live delivery.
Capture and package the experience so its impact continues through broadcast, editorial, and social channels. Bespoke solutions.
INTEGRATED PROOF
Piccadilly Lights The Venue brings spatial media, interactivity, broadcast, live control, event technology, and technical production together. DMT supplied the technology and helps turn the complete environment into a live creative platform.
CREATIVE TECHNOLOGY PROVEN IN PUBLIC
Selected examples of the sensing, data, real-time graphics, control, and live technology DMT has delivered with brands and agencies.
DMT configured and delivered NUII’s anamorphic creative for Piccadilly Lights, aligning perspective, screen geometry and dependable playback so the campaign performed at landmark scale.
Creative and activation: ZEAL for NUII. Campaign technology and screen delivery: DMT.
DMT brought display, AV, control and live-event systems together across Piccadilly Lights The Venue, supporting a connected audience experience beneath the landmark screen.
Brand experience for McVitie’s. Campaign technology and live systems: DMT.
DMT connected gaze detection to responsive creative so the portrait changed as audience attention increased, making participation an active part of the message.
Creative: WCRS for Women’s Aid. Photography: Rankin. Real-time campaign technology: DMT.
DMT’s vehicle-detection technology anonymously classified relevant vehicle attributes and triggered the appropriate creative in real time, giving each driver a timely, contextual message.
Creative: VCCP for Kwik Fit. Vehicle-detection technology: DMT.
Engineering makes the moment happen. Amplify helps it travel.
Explore more campaign and project work →START A CONVERSATION
Tell us what you want to achieve and where you are today. We’ll bring the right specialists together and work out the best way forward with you.
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