Audience-responsive creative technology operating in a public environment

INTELLIGENCE & INTERACTION · ADD VALUE

Sense. Measure. Respond

Add sensing, data, audience interaction, and specialist technology to make digital environments more useful, measurable, and responsive.

ADD INTELLIGENCE & VALUE

Give the environment
something to respond to

Use CanvasPro modules, DMT specialist products, or custom integrations. Capabilities can extend a CanvasPro environment or connect into another platform.

01

Sensing

Connect cameras, sensors, edge devices, and environmental data to media and control.

Environmental and proximity sensorsCamera and edge-device integrationLive data and event signals
BEST FOREnvironments that need to react to real-world conditions
02

People Detection & Measurement

Privacy-conscious computer vision that measures behaviour without needing to identify an individual.

Face presence and attribute detectionSkeletal pose and movementImage and object classificationOccupancy, direction, dwell, and interaction
BEST FORAudience measurement, responsive media, and interaction
03

mobiX

Browser-based participation that lets audiences interact without installing a specialist app.

QR and browser entryVoting, control, games, and submissionsReal-time screen response
BEST FORLow-friction participation across personal and public screens
04

Responsive Media

Turn live data, events, conditions, and audience signals into useful content and control responses.

Rules and trigger logicAPI and data integrationReal-time graphics and scheduling
BEST FORContextual campaigns, live information, and adaptive experiences
CANVASPRO MODULES

Connected to the operating platform.

Proof, sensing, people measurement and mobile interaction can be deployed as CanvasPro capabilities.

Explore CanvasPro →
PLATFORM-INDEPENDENT

Integrated where the project needs it.

DMT can also connect sensing, data, interaction, and specialist technology into client or third-party platforms.

Discuss an integration ↗

PROVEN IN RESPONSIVE MEDIA

Technology audiences can see working.

Women’s Aid Look At Me campaign responding to audience attention
GAZE DETECTION · RESPONSIVE CREATIVE

Women’s Aid / Look At Me

DMT connected gaze detection to real-time creative so the portrait changed as audience attention increased.

30+ industry awards
Kwik Fit Road Happy campaign responding to vehicle attributes
VEHICLE DETECTION · CONTEXTUAL MEDIA

Kwik Fit / Road Happy

DMT’s vehicle-detection technology classified relevant attributes and triggered an appropriate creative response.

Platform-independent DMT product

SPECIALIST DMT TECHNOLOGY

Focused technology for specific problems.

Vehicle Detection remains an independent DMT product and can connect to CanvasPro, campaign platforms, or another operating environment.

DMT-OWNED MACHINE LEARNING

Vehicle Detection

Identify vehicle attributes and turn them into real-time signals for responsive DOOH, campaign logic, and measurement.

  • Make, model, and fuel-type classification
  • Real-time creative triggers
  • Targeting rules and campaign weighting
Best for
Responsive roadside media and contextual creative
Connects
CanvasPro, campaign platforms, analytics, and third-party systems
Discuss Vehicle Detection ↗
TECHNOLOGY OR CREATIVE APPLICATIONUse the capability as infrastructure, or work with DMT Amplify to turn it into a campaign, activation, or audience experience.
Explore Amplify ↗

START A CONVERSATION

Bring us the ambition. We’ll make it work.

Tell us what you want to achieve and where you are today. We’ll bring the right specialists together and work out the best way forward with you.

Send an enquiry ↗
Prefer email? hello@digitalmedia.tech