WORK · REAL-WORLD OUTCOMES
Examples of the technology, systems and experiences DMT has made possible for landmark places, premium environments and real audiences.
SIX FROM HUNDREDS OF CAMPAIGNS
Six examples showing how DMT connects data, sensing, content, and live systems to make ambitious creative work reliably in the moment.
THE AUDIENCE EXPERIENCE
As people looked at the screen, the visible injuries in Rankin’s portrait began to heal, turning audience attention into an active part of the message.
DMT’S ROLE
DMT delivered the real-time campaign technology, integrating gaze detection with the responsive creative and controlling how the content changed as attention increased.
THE AUDIENCE EXPERIENCE
A child on screen pointed towards a real British Airways aircraft overhead while the creative identified its flight number and origin in the moment.
DMT’S ROLE
DMT produced the real-time reactive content system, integrating it with British Airways’ backend technology and flight-data logic for dependable live screen delivery.
THE AUDIENCE EXPERIENCE
Visitors entered a Halloween photo booth beneath Piccadilly Lights, were surprised by live performers, and saw their reactions become part of the screen creative above.
DMT’S ROLE
DMT supported the live technology workflow that moved captured audience reactions into the campaign creative and delivered them onto Piccadilly Lights in real time.
THE AUDIENCE EXPERIENCE
Aperol’s summer creative appeared when the weather and timing were right, connecting the message to warm, social moments rather than running indiscriminately.
DMT’S ROLE
DMT provided the campaign technology that connected live weather inputs with scheduling and creative triggers, activating the appropriate content when qualifying conditions were met.
THE AUDIENCE EXPERIENCE
Drivers received Formula 1 messages tailored to their vehicle make, with additional creative triggered by wet weather to keep the campaign contextually relevant.
DMT’S ROLE
DMT provided the underlying vehicle-detection technology used to identify relevant vehicle attributes and trigger the appropriate creative response.
THE AUDIENCE EXPERIENCE
KSI and IShowSpeed faced off in a live Fatal Fury battle inside Piccadilly Lights The Venue, with every move streamed directly onto Piccadilly Lights for the crowd outside.
DMT’S ROLE
DMT supported the connected live technology workflow linking gameplay, production inside Piccadilly Lights The Venue, and real-time broadcast onto the landmark screen above.
Campaign imagery © the respective brands and campaign partners.
Each example shows a different way to engage DMT, from focused consultancy and specialist engineering to complete delivery and long-term operation.
ROYAL ASCOT 2026
In 2026, DMT supported Royal Ascot for a fifth consecutive year, operating its spectacular large-format portrait screen in real time. We integrated live broadcast feeds, race schedules, guest and travel information, advertising and interactive moments throughout the event.
One landmark screen · Five consecutive years
AMEX STADIUM BRIGHTON
DMT's work at the AMEX Stadium includes relocating the South Stand LED display within a growing large-format screen estate.
Five large-format LED screens across the stadium
LUXURY SUPERYACHT · CONFIDENTIAL
Specialist screen design for an explorer yacht capable of operating in Arctic and Antarctic conditions, with the display specification engineered around the demands of extreme marine environments.
BUCHANAN GALLERIES · LANDSEC
DMT worked with Landsec and Threesixty Architecture during the design phase, developing the display strategy and technical specification, and integrating media with the architectural proposition.
PICCADILLY LIGHTS THE VENUE · LANDSEC
One of DMT's most feature-rich deployments, bringing together an immersive LED environment, AV, networks, CanvasPro, interactivity, event production, and live broadcast within one operable venue platform.
OUTERNET LONDON · FOUNDING TECHNOLOGY PARTNER
DMT defined the technical architecture, product specification, procurement strategy, networks, AV, event systems, interactivity, and large-format LED environment.
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